Nestlé Stirs Up Coffee Business With New Nescafé Gold
In a strategic review last summer, Nestlé announced plans to focus on faster-growing business areas such as coffee and healthcare.
Commitment to this strategy was first shown earlier this year, when the company acquired Canadian vitamin-maker Atrium Innovations, and divested its US chocolate and confectionery business to Ferrero for $2.8 billion.
Now, the consumer goods giant is bringing its focus to the coffee category, with the announcement that it is relaunching its classic instant coffee brand Nescafé Gold.
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