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Nestlé Stirs Up Coffee Business With New Nescafé Gold

Published on Mar 9 2018 3:00 PM in A-Brands tagged: Trending Posts / Nestlé / Coffee / Nescafe / Paywall

Nestlé Stirs Up Coffee Business With New Nescafé Gold

In a strategic review last summer, Nestlé announced plans to focus on faster-growing business areas such as coffee and healthcare.

Commitment to this strategy was first shown earlier this year, when the company acquired Canadian vitamin-maker Atrium Innovations, and divested its US chocolate and confectionery business to Ferrero for $2.8 billion.

Now, the consumer goods giant is bringing its focus to the coffee category, with the announcement that it is relaunching its classic instant coffee brand Nescafé Gold.

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