The Carrefour “J’optimisme!” advertising campaign’s most recent instalment is a video that will run on television, cinemas and internet-video portals until 12 February 2016, LSA-Conso.fr reports.
The video features the voice of child who delivers a monologue on ways of improving (or ‘optimising’) day-to-day life, which plays over a montage of images of typical every day French scenes, such as cooking, dancing, protesting, and swimming.
Carrefour says "The follow-up to this first ad will be a series of themed films looking at the various solutions put forward by Carrefour to help its customers optimise their day-to-day lives."
It was produced by Paris-based advertising company Publicis K4, with which Carrefour has a long and ongoing professional relationship.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
