Ocado, the UK's largest online supermarket, have announced the launch of a new web function which will allow its customers to import their 'favorites' list from Asda, Tesco, Sainsbury's or Waitrose to ocado.com.
This new feature, a first for the UK, allows online shoppers to transport their data to ocado.com/favourites so their preferred products will instantly appear in their Favourites tab and can be easily added to online baskets.
Jason Gissing, Ocado co-founder, commented, “We are giving shoppers more choice and more freedom, ruling out the need to start from scratch when doing their weekly shop. We know online shoppers want to try Ocado, but feel trapped as their favourites are stored with their current supermarket – with this initiative we are giving the power back to the customer."
Ocado offers over 30,000 product lines and delivers around 140,000 orders a week. In 2012, the online supermarket recorded gross sales of £716.2 million and operating profit of £2.6 million. According to Ocado, its average basket size was £112.13 during the year.
