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O'Key Group Unveils Dropuljic As Commercial Operations Director

By Steve Wynne-Jones
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O'Key Group Unveils Dropuljic As Commercial Operations Director

Russian retailer O'Key Group has announced the appointment of Ivan Dropuljic as its new commercial operations director with responsibility for its hypermarket and supermarket businesses.

Dropuljic, 37, previously held the role of purchasing and marketing director of Kaufland Croatia, where he was responsible for a number of international projects. He also previously held the position of fresh food director at Kaufland Croatia, where he was responsible for doubling the group's sales in this area.

He holds an MA degree in Economics from the University of Zagreb and speaks Croatian, English, German, and Polish.

Strategic Role

In his new role, he will be primarily focused on 'strategic and trade marketing, standardisation and optimisation of portfolio assortment and quality control, to support O’Key’s strategic transition towards the compact hypermarket format', the group said in a statement.

“We are pleased to welcome Ivan Dropuljic to the management team," said Miodrag Borojević, O'Key Group chief executive. "The Russian market is characterised by strong competition and high pace of growth which are driving our strategic transition.

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"I strongly believe that optimisation of processes and focus on the key aspects of our business, which Ivan will play a key role in, will enable us to complete our strategic transition in a timely manner and become a trendsetter in our market.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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