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Olive Oil Volume Sales Decline As European Shoppers Shift To Quality

Published on Jul 19 2018 11:29 AM in A-Brands tagged: IRI / ESM Magazine / Olive Oil Market / olives / Paywall

Olive Oil Volume Sales Decline As European Shoppers Shift To Quality

According to market insights firm IRI, the past year has seen a shift in consumer perceptions about the olive oil market.

According to the IRI data, while the UK, France, Germany, Greece, Italy, Spain and the Netherlands have posted volume declines, the market value for European olive oil as a whole has risen to €3 billion.

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