Online Operators Make Their Mark In Latest 'Most Valuable Global Retail Brands' List
Online players Amazon, Alibaba and JD.com are among the tech giants to have made their impression on the latest edition of the BrandZ Global Retail Brands 2018 report.
Amazon leads the list, with a brand value of $165.26 billion, well ahead of second-placed McDonald's ($110.3 billion) and Alibaba Group in third ($88.6 billion).
China's JD.com places 15th, with a market value of $14.6 billion.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!