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French Q2 Online Retail Sales Up 14.4%: Fevad

By Dayeeta Das
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French Q2 Online Retail Sales Up 14.4%: Fevad

Online retail sales in France rose 14.4% to €22 billion ($25.40 billion) in the second quarter, the country's e-commerce federation (Fevad) said on Monday.

The figures reflect growth in a sector that has seen Amazon and others make inroads, putting pressure on bricks-and-mortar retailers like Carrefour to accelerate their own digital offerings, cost cutting and purchasing alliances.

Booming Online Sales

Sales generated on web-based marketplaces rose 14%, while sales via apps on tablets and smartphones grew by 20%.

The average value of each online purchase fell by €4 year-on-year to €63, but there was an increase in the frequency of purchases, the federation said.

Three of the most visited e-commerce websites in France are Amazon, CDiscount, owned by French retailer Casino , and online discount retailer vente-privee.

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In 2017, e-commerce represented 8.7% of overall French retail sales, up from 7.7% in 2016.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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