Aldi Suisse has announced plans to introduce a new logo adjacent to the minimum shelf life information in its product packaging to raise consumer awareness and combat food waste.
The messaging in the new logo, which translates as 'Often, I can be consumed longer', aims to guide customers in the process of discarding food items.
Country managing director of Aldi Suisse, Jérôme Meyer, explained, "Consumers are often not sure how to interpret the minimum shelf life data on products, and the result is that food that is still edible is unfortunately thrown away.
"Our new logo invites consumers to check products themselves before throwing them away. Many products can be used for longer than you think."
Initially, the new logo will feature on select refrigerated dairy products to analyse customer reaction. Aldi Suisse has not ruled out the possibility of adding the logo to other product groups.
In addition to raising consumer awareness, another key goal for Aldi Suisse is to reduce food waste in its stores.
As part of the sustainability initiative 'Oggi per Domani' (Today for Tomorrow), Aldi Suisse has been implementing several measures to combat food waste for several years.
These include, among others, the refrigeration of fruit and vegetables in branch warehouses until needed in store shelves.
The retailer donates food items that are about to exceed the minimum shelf life or products that are good in quality but have defects in shape or packaging to charitable associations and organizations.
In Switzerland, individual consumers account for around 40% of all food waste, which is the equivalent of more than CHF600/year per person worth of food.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.