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Ardagh Produces L’Oréal's Elnett Aerosol

Published on Jun 22 2016 4:08 PM in Packaging And Design tagged: L'oreal / Metal Packaging / Ardagh Group / Aluminium

Ardagh Produces L’Oréal's Elnett Aerosol

Glass and metal packaging company Ardagh Group has developed the new Elnett Crème de Mousse aerosol can for global beauty brand L’Oréal Paris.

The 200ml can, in its familiar 'gold' coating, was produced by Ardagh at its specialist plant in Beaurepaire, France. Ardagh has produced Elnett brand products since 1960, and first launched the gold packaging in 1963.

Marc Bettinger, sales director for aluminium packaging from Ardagh, explains, “We have been proud and privileged to produce the iconic Elnett aerosol since its launch over 55 years ago.

"We are very pleased that the beauty of the distinctive gold metal gloss with the associated graphics is being continued on this important new range.”

The female face and recognisable typography first appeared on the cans in 1964 under its 'Femme' campaign and remains on the products today.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.

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