American brewing company Budweiser has announced that it is launching team-themed packaging for Bud Light beer, in support of its partnership with the NFL.
The brand's cans and bottles will feature 28 new designs that include the official logo and colours for each NFL team.
"NFL team packaging has become something fans look for from Bud Light year after year," said Anna Rogers, director of marketing for NFL at Bud Light.
"We are proud to continue that tradition and give fans another way to support their favourite teams while enjoying NFL football with their friends. We are also very excited to roll out NFL packaging on aluminium bottles for the first time in addition to cans.”
Bud Light's NFL marketing campaign will also include a series of television commercials throughout the football season, which starts on 7 September.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.