Cadbury has chosen Bell Packaging’s new luxury flat-top end caps as the new design for its Eclairs gift packs.
Popular with consumers who like to re-use packaging, the circular container is produced with recycled PET film.
The material allows consumers to see the contents inside packs.
Working alongside Bell to develop the gold metallic pigment for the end caps, Cadbury says the packs are also fully recyclable.
They can also be colour matched to a customers’ reference.
The packaging is supplied packed flat and shipping and storage is economic, according to Bell Packaging.
They can then be assembled in Cadbury's sites around the world.
The end caps can also be coloured to coincide with the seasonality of the gift.
The latest design uses a gold metallic polymer presenting a sparkling effect.
Bell's unique processes allow it to create packaging solutions for products in PVC, PET and PP.
© 2014 - European Supermarket Magazine
