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Carrefour Launches Semi-Skimmed UHT Milk; Includes Fairer Remuneration

By Dayeeta Das
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Carrefour Launches Semi-Skimmed UHT Milk; Includes Fairer Remuneration

France-based retail giant Carrefour has added a new semi-skimmed UHT milk to its 'Filiére Qualité' (Quality Line) range.

Accompanying the launch is a commitment to provide fairer remuneration for its 326 partner producers.

Quality Line

Carrefour launched its Quality Line in 1992 to enforce strict quality standards on milk producers to obtain a better product.

The retailer has also agreed to pay up to €390 for 1,000 litres of milk with its 326 producers.

 The move seeks to place farmers and consumers first, with quality products available at fair prices.

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The retail chain has also laid out a number of requirements that the product must meet. 

The cows must be fed a GMO-free diet (<0.9%), raised in compliance with strict animal welfare criteria, and have access to pasture for at least 120 days per year.

Carrefour has a long-standing commitment to ensuring quality food products, and this is the latest action to reach that goal.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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