Replacing its iconic red label, beverage giant Coca-Cola has introduced a green label for its 'Coca-Cola Life' product in Argentina.
The product, made with a mix of sugar and Stevia, stands between low-calorie Diet Coke - called Coke Light in Argentina - and Coca Cola's regular flagship product, Coke, with Coca Cola Life containing 36 calories per 200ml.
The product is sold in Coca-Cola's 'PlantBottle', which is made of a plastic composed of 30% vegetable fibre and is 100% recyclable and is packaged in 500ml, 600ml, 1.5l, 2.25l and 2.5l containers. Coca-Cola Life is also sold in glass bottles and cans.
The Argentinean market is said to be already very familiar with Stevia, marketed as Truvia in the US, as the ingredient, an extract from a plant in the chrysanthemum family, is widely produced in the region.
Coca-Cola currently utilises the ingredient in 45 products worldwide, with its Vitamin Water line and its Seagram's Ginger Ale product both featuring the sweetener, which is between 200 and 400 times sweeter than sucrose.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
