German retailer dm-drogerie markt has unveiled new packaging for its Denkmit Ultra washing up liquid that is made with 30% plastic produced from recycled CO₂.
LanzaTech, a partner company of dm, developed the biochemical technology capable of producing ethanol from CO₂, which in turn can be used in products, as a sustainable raw material for plastic packaging.
“The CO₂ is discharged directly from the chimney of an industrial plant into a bioreactor," commented Kerstin Erbe, dm managing director responsible for product management. "In the bioreactor, the CO₂ is converted into ethanol with the help of bacteria - currently unique in the world on an industrial scale.
"dm is one of the first to use this future-oriented technology to manufacture products. This helps to protect the climate and to obtain raw materials in alternative ways."
Following the launch, dm plans to unveil a number of other products under the Denkmit brand that also use recycled CO₂, including Ultra Sensitive washing-up liquid.
According to the retailer, recycling the CO₂ means that emissions are reduced because gas is not emitted into the atmosphere – the ecological footprint of the ethanol produced is 40% lower.
In addition, the plastic used in these products can be recycled in the same way as conventional plastics.
Climate Protection Measures
'With this innovative step, dm can reduce the production of plastic from crude oil and is pushing ahead with climate protection measures and technology development,' the retailer said.
The CO₂ conversation technology was recently awarded the German Packaging Prize 2021 and a Gold Award for pioneering innovations related to the packaging industry.
dm-drogerie markt has rolled out a network of COVID-19 rapid testing centres across Germany over the past year.