UK-based packaging group DS Smith has announced that it has opened a new Benelux Impact Centre in Ghent.
The announcement was made during the exclusive 'Energise Your E-commerce' event in Utrecht, attended by the major Benelux e-commerce companies, fulfilment centres, and the Dutch e-commerce trade organisation.
E-Commerce Supply Chain
DS Smith said that the Impact Centre provides the practical environment of a physically simulated e-commerce supply chain and enables visitors to experience the impact of packaging on efficiency, growth, costs, damage, and customer experience.
"We supply most of the major web-shops in Europe, and we've found that the knowledge in this sector is highly fragmented,” said Olivia Van Hauwermeiren, Impact Centre manager.
“The aim of an Impact Centre workshop is to map the customer's supply cycle in order to optimise logistics efficiency and enhance the customer experience," Van Hauwermeiren added.
The Impact Centre fits within DS Smith's wide range of e-commerce activities, such as packaging design, an e-commerce test lab to reduce damage, high-speed packaging machines to pack customised orders and reduce space, a European design library of e-commerce packaging, and a 'hero range' of specialised e-commerce standard packaging solutions, among other features.
DS Smith recently announced that it has offered to buy Europac for €1.9 billion, as it looks to strengthen its business in Western Europe.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
