E.Leclerc Outperforms The Chasing Pack In French Grocery Market
French grocery market leader E.Leclerc was the strongest performer in the most recent four-week period, seeing its share rise 1.1% to 22.6%, according to Kantar.
E.Leclerc saw a 22% increase in traffic to its e-commerce sites during the P7 period (June 15 to July 17), Kantar said, as well as benefiting from as larger basket sizes.
The retailer also increased its media investment by just under a third (+31%) in the period, to cement its leadership position.
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