A new study by ECR Austria, alongside the University of Applied Sciences Vienna, has found that while many major brands and retailers have set ambitious sustainability targets when it comes to packaging, the processes are far from simple. ESM reports. This article first appeared in ESM Issue 3 2019.
As the industry strives to achieve a circular-economy mindset when it comes to product packaging, those at the coalface should pay more attention to packaging’s entire life cycle, rather than just the end use.
That’s according to a new report by the University of Applied Sciences Vienna, alongside ECR Austria, which weighs up a number of design recommendations for recyclable packaging.
