Swedish frozen yoghurt brand Yollibox and design agency Ehrenstråhle & Wågnert have teamed up to introduce frozen yoghurt to the Swedish market.
After first developing the product idea back in 2011, Yollibox appointed Ehrenstråhle & Wågnert to design fully recyclable packaging for four flavours: Natural Tart, Chocolate, Strawberry and Mango.
The resulting packaging combines elements of the traditional carton and a takeaway box to create a unique effect. Ehrenstråhle & Wågnert is a young design agency based in Stockholm, which focuses on creating strong brand identity and packaging designs for its clients.
The agency has also worked with companies such as Viasat, Rebtel and iZettle.
Marketed as a healthy treat with a lower fat and calorie content than ice cream, Yollibox is made with more than 70% yoghurt and uses only natural ingredients, meaning that there are no chemical additives, colourings or artificial flavour enhancers in the product.
© 2013 - European Supermarket Magazine by Jenny Messenger
