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Packaging And Design

Five Food And Drinks Firms Make CoolBrands Shortlist

By square1
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Five Food And Drinks Firms Make CoolBrands Shortlist

Five food and drinks brands, including the Saucy Fish Co and Doom Bar ale, were honored by being mentioned alongside the likes of Lamborghini and Porsche in Britain's CoolBrands list.

The other three food and drink firms that made the shortlist were Mount Gay Rum, San Pellegrino food water and the confectionery firm Jelly Belly.

The Saucy Fish Co, a relatively small fish company from Grimsby, was earlier this week revealed as the first ever business to make it onto the "CoolBrands" list in the 12 year history of the annual survey.

Apple was again voted the Coolest Brand in Britain, followed by Aston Martin, Rolex, Nike and Glastonbury.

But the Saucy Fish Co was one of a number of qualifying winners outside of the top 20. As well as the likes of Porsche, it was picked alongside other high profile brands such as Beats by Dr Dre headphones and Alexander Wang fashion.

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Saucy Fish Co was launched by owners Seachill in 2010 in a bid to encourage supermarket shoppers to eat more fish through colourful packaging and new, easy to cook "bake in a bag" products and melt-in-the-middle fishcakes.

 

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