Mars Chocolate Drinks & Treats is relaunching its Galaxy hot chocolate range, giving the hot beverage a new look and a more 'chocolatey' taste.
The product packaging has also been updated, with higher impact branding and clearer product differentiation, with a different colour palette used for each variety.
More cocoa has been added to Galaxy Instant and Galaxy Frothy Top.
According to the chocolate maker, early consumer feedback has been positive, with specific praise for the sweet chocolate taste and smooth and creamy texture.
"Already a staple product for chocolate lovers, instant hot chocolate remains a key player in the hot beverage market," said Michelle Frost, general manager for Mars.
"We are always listening to our consumers and it is thanks to this feedback that we have delivered this new formulation, with a more creamy taste and texture."
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
