Germany’s Rewe Group has introduced mineral water bottles made of 100% recycled plastic, in collaboration with social food brand Share.
The CEO of Rewe Group, Lionel Souque, said, "We are very proud of our cooperation with Share.
"From our point of view, 100% recyclable bottles are one of the most important innovations in the German mineral water market and represent a real opportunity in the fight against the plastic flood."
The move makes Rewe the first German food retailer to provide a mineral water bottle made of 100% recycled plastic.
Share is also Germany’s first manufacturer to offer its mineral water only in bottles made from recycled plastic.
The complete recycling of plastics was achieved with special processing and sorting techniques that use high-speed laser technology.
The recycled material does not differ in appearance from commercially available bottles and offers consumers an environmentally friendly alternative.
The founder of Share, Dr Sebastian Stricker, said, "The plastic problem is moving more and more people because they now encounter them in everyday life, or even on vacation on the beach.
"Nevertheless, a large part of the drinks continue to be sold in plastic bottles, which are mainly made from crude oil and, unfortunately, too often end up as plastic waste in nature," added Stricker.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.