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Germany's Max Rubner–Institut Develops Nutrition Labelling Model

Published on May 29 2019 10:20 AM in Packaging And Design tagged: Germany / MRI / Max Rubner–Institut

Germany's Max Rubner–Institut Develops Nutrition Labelling Model

Germany's Max Rubner–Institut (MRI) has presented a draft nutrition labelling model, which it says will create a link between different models that are currently in use.

The model includes a scientifically based algorithm for the overall assessment of food, the group said.

Quick Classification

MRI's system uses a combination of stars (similar to that used in hotel rating) and colour intensity that increases with the quality of the food. This will enable customers to determine a quick classification of food types, the group said.

The overall assessment is based on the Nutrient Profiling System Score of the UK Food Standards Agency, which in turn is guided by the Nutri Score algorithm developed in France.

Easy Choice

Using this method, consumers will be able to make a decision that is both easy to understand and good for their health, according to MRI.

Following the development of the model, the group said that it will examine whether and how consumers understand the model's statements and how they can use it when making food choices.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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