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Kaufland To Introduce Aluminium Lids In ‘K-To Go’ Milkshakes

Published on Sep 27 2019 3:00 PM in Packaging And Design tagged: Germany / Sustainability / Kaufland / World News / Plastic Strategy

Kaufland To Introduce Aluminium Lids In ‘K-To Go’ Milkshakes

German retailer Kaufland has announced plans to replace plastic lids from all ‘K-to go’ milkshakes with aluminium lids, beginning from October this year.

In March 2019, the retailer replaced plastic lids in its 'K-to go’ coffee range with the aluminium alternative.

Helena Gauerhof from Kaufland’s own-brand purchasing department commented, “The implementation of this new [lid can save] a total of over 55 tonnes of plastic [from the packaging] of all products across the entire country. This is a contribution to REset Plastic - the plastic strategy of the Schwarz Group.”

In May of this year, the retailer was recognised by the Private Label Manufacturers Association (PLMA) for the innovative lid.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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