Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Packaging And Design

Lidl Germany To Cut Down Plastic Usage In Product Packaging

Lidl Germany has announced that it will offer its own-brand, liquid detergents - Formil and Maxitrat - in a more concentrated form, in smaller sized bottles.

The new packaging is aimed at cutting down plastic usage by around 116 tonnes per year.

The company claims that the higher concentration of liquid detergents will cut down the required dosage level from 75 millilitres per wash to 55 millilitres per wash.

Sustainable Packaging

In addition, CO2 emissions during transport will also be cut down due to the reduction in the packaging weight.

The smaller size of bottles will also make it lighter and easier for customers to handle these products.

The retailer is also gradually increasing the proportion of recycled material in the product packaging of cleaning products. It plans to replace around 970 tonnes of new plastic each year with recycled material.

Optimise And Recycle

Starting November this year, the retailer also introduced optimised packaging bowls for meat and poultry products, aimed at reducing plastic consumption by 11%.

The packages use less plastic and has a better thickness distribution at the bottom, with an improved crossbar that provides the same stability.

Lidl Germany is also working towards cutting down plastic usage in other meat and poultry products, by ensuring the recyclability of product packaging.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days