Lidl Records Biggest Ever Gain In France, As E.Leclerc Extends Lead
Discounter Lidl has posted its biggest ever four-week market share gain in France, rising 0.7 percentage points to sit on 5.9%, according to the latest data from Kantar.
The data covers the P08 period, running from July 8 to August 4.
Commenting on Lidl’s performance, Kantar said that the discounter benefited from ‘fast-growing advertising investments’, seeing its footfall numbers rise by around 560,000, as well as increased spend per customer.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!