Marks & Spencer has launched its first long-life milk product in a bid to help shoppers cut down on waste. The long-life milk, produced by Crediton Dairy in Devon, will be packaged in a 1 litre Tetra Brik Aseptic carton, a six-layered package which keeps the milk fresh and protected for up to six months without refrigeration. The cartons are easily recyclable and are made using wood from responsibly-managed forests.
According to Kerry Ann Ward, buyer at M&S, “Milk is an essential item for most of our customers. We have introduced our new range of long life milk so that they will always be able to have a supply of milk in the house without having to over buy chilled milk that can go off before they are able to use it all. This will help to cut down on unnecessary milk – and money – down the drain. Long-life milk is also a handy option when refrigeration isn’t possible – great for outdoor events and outings over the summer.”
Commenting on the launch of the new long-life M&S milk, Andrew Smith, marketing manager at Tetra Pak UK & Ireland, said, “Long life milk is the preferred choice in many European countries and, as more consumers realise the benefits it offers – it can be conveniently stored in the cupboard ready for those occasions when milk supplies are running low, and has all the same applications as chilled milk – we hope to see it increase in popularity in the UK as well. We’re thrilled to be bringing these benefits to M&S shoppers for the first time, working with Crediton Dairy to pack M&S’ first ever range of long life milk in our Tetra Brik Aseptic cartons, which use our unique aseptic technology to keep the milk inside fresh and safe until customers are ready to enjoy it.” (15 June)
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
