DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Mercadona Launches Two New Beer Brands In Portugal

By Branislav Pekic
Share this article
Mercadona Launches Two New Beer Brands In Portugal

Spanish supermarket chain Mercadona has added two new blonde beer brands to its drinks assortment in Portugal, reports suggest.

It includes A Minha (Mine), a lager beer with intense flavour, and A Tua (Yours), a mild blonde beer with a more subtle and a bitter taste.

Both beers are 100% natural and do not contain any additives such as dyes or preservatives.

Product Development

The new products were developed specifically for Portuguese consumers by Mercadona's co-innovation centre in Matosinhos.

The retailer analysed the tastes and consumption habits of Portuguese consumers for three years before developing the new beverages.

ADVERTISEMENT

The two beers are being produced by Mercadona’s cider supplier, Totaler Font Salem.

Mercadona opened its first four supermarkets in Portugal in July, with an assortment that caters to the tastes of Portuguese consumers.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.