New Packaging For Nestlé's Maggi Brand
Published on Jul 1 2013 11:45 AM in Packaging And Design
Brand design agency Bluemarlin has created a new packaging range for Nestlé's new Maggi 'Just For 2' range.
The new 'Just For 2' range, which goes on sale across Australia this month, has been specifically formulated for the growing demographic of two-people households.
Bluemarlin's design 'engages Just For 2's' new target audience, encouraging them to reappraise the brand', according to the design agency.
'Smaller households, typically younger consumers without children, present an untouched demographic for the historically family-oriented Maggi Brand', according to Bluemarlin, who utilized 'aspirational' food photography to drive the new brand message.
Bluemarlin updated Maggi's signature yellow pantone with an illuminating white sunburst background. According to the agency, the use of on-pack silver highlights 'reinforce Just for 2’s foil-pouch freshness and contribute to its overall modern aesthetic. Quirky typography adds a sense of colourful informality to on-pack communications, reminding consumers that cooking with Maggi products is easy and fun'. (2 July)
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney