Pernod Ricard's Absolut brand has announced the release of Absolut Berlin, the first ever Absolut City Limited Edition in Germany.
Absolut Berlin features the artwork of Berlin-based artist Zhivago Duncan, known for his messy, anarchic, multimedia creations. Duncan’s design turns the iconic Absolut bottle into a window looking onto one of Berlin’s own iconic Monuments – the Fernsehturm.
The bottle features a magnified image of the Fernsehturm’s famous sphere, with a Dick Flash quote done graffiti-style: “Es ist nicht einfach immer ein Rebell zu sein” – “It’s not easy to always be a rebel.” A perfect expression of the spirit of a city that has long been at the forefront of contemporary art and culture.
“As a brand known for promoting a spirit of independence, Absolut is thrilled to celebrate a city of immense energy that has long been a trailblazer in the arts. Perhaps no city better embodies the sense of transformational possibility,” says Franz Drack, Global Marketing Director at Absolut. “Absolut Berlin is an homage to a multicultural and artistic mecca and to the people who fuel it with talent, ideas and energy.
The bottle is due for release in Germany this May.
© 2014 - European Supermarket Magazine by Enda Dowling
