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Few Positives For Nivea Maker Beiersdorf In H1, As Skin Care Markets Slump

Published on Aug 6 2020 10:59 AM in A-Brands tagged: Featured Post / Germany / Skin care / Beiersdorf / Nivea / Paywall

Few Positives For Nivea Maker Beiersdorf In H1, As Skin Care Markets Slump

Beiersdorf, the maker of Nivea and Eucerin, said that it managed to grow market share in the skin care category in the first half of its financial year, the only bright spot in an otherwise torrid period that was significantly impacted by the COVID-19 pandemic.

In the half-year period to 30 June, Beiersdorf saw sales drop 10.7% in organic terms, to €3.45 billion.

Looking ahead to the remainder of the year, the group said that it expects sales growth to be negative across its operations, while EBIT margin is expected to be 'significantly below' that of the previous year.

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