No- And Low-Alcohol Consumption To Increase By A Third By 2024, Study Finds
Total volumes in the no- and low-alcohol drinks segment are forecasted to grow by just under a third (31%) in the period to 2024, a new study by IWSR Drinks Market Analysis has found.
The No- and Low-Alcohol Strategic Study 2021 found that the segment gained share within the total alcohol beverage market to 3% last year, in spite of wider challenges facing the sector due to the pandemic.
“What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced alcohol, or alcohol-free drinks,” commented Mark Meek, CEO of London-based IWSR Drinks Market Analysis.
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