Food and beverage giant PepsiCo is partnering with nonprofit environmental organisation The Recycling Partnership with the aim of increasing recycling rates across America.
The company says that it has made significant efforts to cut packaging waste from its products, and last year announced a goal to have 100% of its packaging recoverable or recyclable by 2025.
However, in spite of its own initiatives, the company notes that less than half of recyclables in US homes are currently being disposed of correctly.
"To meet our ambitious new goals on packaging waste and recovery, we need to find solutions that work at scale," said Roberta Barbieri, vice president of global water and environmental solutions at PepsiCo.
"This starts with the design of our packaging, and PepsiCo is investing to ensure the materials we use are recoverable or recyclable. Beyond design, it is vital that we boost recycling rates in the United States, which remain too low."
"PepsiCo's work with The Recycling Partnership will enable well-informed, collective investment in local recycling infrastructure and education, and drive real environmental benefits in our communities."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.