PepsiCo has developed the world's first PET plastic bottle. Made entirely from plant-based, renewable resources, the new 'green' design is expected to significantly reduce PepsiCo‚s carbon footprint when launched in 2012. The eco-friendly bottle is made from raw materials such as switchgrass, pine bark and corn husks. "PepsiCo is in a unique position, as one of the world's largest food and beverage businesses, to ultimately source agricultural byproducts from our foods business to manufacture a more environmentally preferable bottle for our beverages business, a sustainable business model that we believe brings to life the essence of Performance with Purpose," said PepsiCo chairman and CEO, Indra Nooyi.
The bottle imitates the properties of PET and is 100 per cent recyclable. (17 Mar)
© 2011 - ESM: European Supermarket Magazine
