DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Picnic Forms New Purchasing Alliance With Edeka

By Dayeeta Das
Share this article
Picnic Forms New Purchasing Alliance With Edeka

Dutch online supermarket group Picnic has entered into a new purchasing partnership with German supermarket chain Edeka, according to media reports.

The new alliance will replace its partnership with the wholesale purchasing organisation, Superunie, nu.nl reported.

Market Expansion

Picnic entered the German market in 2018 and is reportedly seeking to expand into the French and British markets.

The new alliance with Edeka will see Picnic expand its operations in Germany under the name Everest.

Picnic will also launch its own-label organic line in the coming weeks, the report said.

ADVERTISEMENT

The company expects to generate a turnover of €500 million this year.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.