Global can maker Rexam has collaborated with Czech energy drinks brand Big Shock to create a limited edition range of can designs.
The celebratory cans showcase the brand’s sponsorship of the Trabant Expedition car rally.
Created for Big Shock’s original and gold flavours, the designs reflect the "dynamic and adventurous nature" of the car expedition. The weathered look and feel of the design incorporates passport stamps and map coordinates.
Speaking about the partnership, Arjen van Zurk, marketing manager at Rexam, said, “We’ve worked with Big Shock for over 15 years and have a great relationship. For these designs, we have used traditional ‘wet on wet’ printing technology to successfully reflect the exciting and intrepid nature of both the brand and the expedition.”
Petra Dlhouhá, marketing director at Al Namura, said, “The sponsorship of the Trabant Expedition is really important to us as it associates our energy drink, Big Shock, with this exhilarating car rally. We needed a stand out design to engage with both Big Shock and sports fans helping us drive awareness. The clever designs bring to life the Trabant Expedition for our consumers and we’re thrilled with the outcome.”
The 500ml cans were manufactured at Rexam’s Enzesfeld plant.
They are available until April through various retail channels in the Czech and Slovak Republics.
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