Sainsbury's Introduces Eco-Friendly Alternative To Black Plastic For Chilled Meals
UK retailer Sainbury's is replacing black plastic used in chilled ready meal trays with natural CPET, a form of recyclable plastic.
The new material will be incorporated in the packaging of all chilled ready meals by November of this year, the retailer said.
Director of Sainsbury’s brand, Judith Batchelar, described the new packaging as "fantastic development in sustainable packaging innovation".
The move will enable the company to recycle its chilled ready meal trays across the UK.
It is a part of the retail giant's efforts towards meeting its goal of reducing, reusing, replacing and recycling more plastic.
Recently, Sainsbury's removed plastic bags for loose fruit and vegetables in its Lincoln and Kidlington superstores, as part of a trial project.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.