DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Packaging And Design

Selex Opts For SormaPeel Packing For Fruit And Vegetables

By Branislav Pekic
Share this article
Selex Opts For SormaPeel Packing For Fruit And Vegetables

Italian retailer Gruppo Selex has opted for SormaPeel ultra-light packaging for fruit and vegetables.

After a successful pilot phase, Sorma Group's solution will now be implemented for all fruit and vegetable SKUs under Gruppo Selex’s private label brand.

The amount of plastic has been reduced by 30% in the new packaging, while the use of renewable raw materials, namely paper, has increased by 30%.

Efficient Packaging

Besides robustness, functionality and lightness, Sormapeel also makes the recycling process easier, faster and more efficient.

The recyclers are provided with a mono-polymer packaging, free of ink and glue, while the paper, certified Aticelca, is totally recyclable through the usual production processes.

ADVERTISEMENT

Another advantage of Sormapeel is the useful printing surface, which is double that of the normal packaging.

Once the paper layer is separated, a second surface on the inside can be used for sharing information with consumers, such as brand history, point collection and recipes, among others.

Private-Label Packaging

Earlier, Gruppo Selex announced that it aims to reduce the quantity of packaging in its private-label brands through the use of recycled materials and said that its action plan involves both suppliers and consumers.

It has pledged to achieve a 9% reduction in plastic usage and replace 30% of virgin plastic with recycled plastic.

ADVERTISEMENT

Gruppo Selex became the second largest player in the Italian grocery sector at the end of 2020, with a 13.7% market share across its portfolio of hypermarkets, supermarkets, superstores and discount stores. This compares to a 9.7% share at the end of 2019.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.