Smurfit Kappa Scoops Global Design Award
Smurfit Kappa has been awarded a prestigious Red Dot Award for its innovative Protective Wings packaging solution, designed in partnership with computer giant Acer.
One of 7,451 entries to the Communication Design category for 2015, Smurfit Kappa beat off stiff competition to be awarded the quality seal for design alongside 568 other projects.
The new Protective Wings pack is constructed from a single piece of FSC-certified corrugated board, using specially folding wings as a buffer zone to lift and protect the device from free-floating during transport. The outside of the erected pack is minimalist, but its uses are diverse, as different versions suit the shipment of a variety of different devices, from tablets to laptops and smartphones.
“Sustainability and high-quality standards are firmly anchored in Acer’s business culture,” said Wilfried Thom, Acer's regional manager for Central Europe. “In cooperation with Smurfit Kappa, we have developed a suitable form of packaging for our product return shipment service, which offers an innovative design, sustainable materials and excellent convenience. Along with the tremendous feedback from customers, the receipt of the Red Dot Award for the packaging concept is a particularly valuable acknowledgement of our constant endeavours in the field of sustainability."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Andrew Jennings. To subscribe to ESM: The European Supermarket Magazine, click here.