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Packaging And Design

Smurfit Kappa Honoured At Accolade Wines ‘Supplier’ Awards

Smurfit Kappa has swept the board at the Accolade Wines 'Supplier' Awards, held recently in the UK, taking out six of the 12 available

Smurfit Kappa said it's success "reflects its relentless pursuit of excellence in efficiency, customer service and innovation for its customers".

Accolade is home to famous brands including Hardys, Banrock Station, Echo Falls, Kumala, Jack Rabbit, Stowells, Flagstone and Fish Hoek.

Accolade and Smurfit Kappa have been working collaboratively to deliver a step change in UK wine packaging and how it was offered to the end consumer.

This was achieved through the use of Smurfit Kappa’s packaging insights and expertise and Accolade’s extensive consumer knowledge (via WineNation), said a Smurfit Kappa statement.

Smurfit Kappa was awarded: Supplier Of The Year; Team Of The Year;  Outstanding Commercial Innovation Award; Highest Scorecard Performance, Star Performer (Mark Basset); Top Performer, Customer Service, (Jenny Simpkins),

Terry McGivern, managing director UK South, speaking after the awards celebration said: "Through the strategic leadership of the Accolade Wines team, we created an opportunity to work in an unprecedented way to change their packaging offer radically, in a competitive marketplace. This allowed us to pursue relentlessly market-leading excellence in packaging, through the full use of our ‘Shelf Smart’ proprietary tools. What we have achieved together is a great testament to the professionalism and abilities of both teams, and we are honoured to be recognised accordingly at the inaugural Accolade Wines Supplier Awards."

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