Packaging And Design

Smurfit Kappa Wins Three Awards In Ireland

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Smurfitt Kappa has been recognised with three accolades in Ireland the space of week, having been named winners at the Irish Print Awards and the Checkout National Retailer Supplier Awards.

At the National Retail Supplier Awards, held on November 27, Smurfit Kappa took home the award for Best Packaging/Design Services Provider for its work with Greene Farm Foods, which saw the creation of an innovative SRP transport case solution that reduced costs and increased visibility for the brand.

As a result, Greene Farm Foods saw a total reduction in packaging costs of 20%, while reducing its overseas imports through local production.

At the National Print Awards, Smurfit Kappa display was honoured for its Largo Foods Tayto Ibiza Impulse display unit, which focused on innovation and design to increase product visibility at the point of sale.

The Tayto team commented, “Smurfit Kappa proposed a display design that combined all the on-pack elements but with a stand out header which contained LED lights.

“The LED lights were relatable to the Ibiza promotion, increased visibility and stand out in trade and gained consumer traction in store, which can be a cluttered environment. The LED lights were a simple but brilliant solution and the display unit met all of our objectives.”

Smurfit Kappa News Press was also awarded National Newspaper Printer of the Year at the National Print Awards for its entry with the Financial Times.

John O’Loughlin, CEO Smurfit Kappa Ireland welcomed the awards, saying, "It’s an honour to achieve these three awards on our home turf and one that the teams involved are truly proud of.”

“At Smurfit Kappa we have an unrivalled portfolio of unique tools, combined with creative thinking and expertise, enabling us to support our customers’ business success. Our approach cements our position as the partner of choice for businesses in a broad range of sectors,” he added.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazineclick here.

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