UK Consumers Prioritise Sustainability Practices Of Brands, Study Finds
A majority of consumers (61%) in the UK expect the brands that they buy from to have clear sustainability practices, a new survey by Smurfit Kappa has revealed.
The Balancing Sustainability and Profitability Survey, conducted among 200 senior executives and 1,500 consumers in the UK, examined the views of businesses and consumers on sustainability.
The study found that 65% of consumers still considered price as a key factor influencing their purchasing decision.
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