Six-time SGIA product of the year winner Visual Magnetics has won an Innovation Award for Architecture and Presentation in the Synthesis: Architect and Industry in Collaboration category at EuroShop 2014 for VM-ActiveWall paint. This is the first time the materials innovation company has been recognised with a certificate at EuroShop.
Entries were judged by a panel of renowned architects, interior designers and engineers, and winners were announced yesterday afternoon at a ceremony at EuroShop's Architecture and Design Forum.
ActiveWall is a ferrous Micro-Iron latex paint used to activate wall surfaces, making them magnetic-receptive.
After the paint is applied, walls can be fitted with Visual Magnetics' InvisiLock magnet. The InvisiLock magnet attracts to the ActiveWall primer, allowing Micro-Iron graphics to be layered on and quickly changed without damaging wall surfaces.
"We are extremely proud to be honored at EuroShop, especially as we move towards bigger projects in the architecture and design industry worldwide," said company CEO Joe Deetz (pictured, receiving award alongside Visual Magnetics team).
The American company, which has many European brands as clients, is exhibiting at Hall 3, Stand B46 at EuroShop 2014 until February 20th, 2014 in Düsseldorf, Germany. Creative Director Tori Deetz will also be presenting a talk called "Hyper-Relevance: The New Expectation for Retail Environments" at the POPAI Forum today, Wednesday, February 19 at 2:00 pm.
© 2014 - European Supermarket Magazine by Enda Dowling
