A leading retail analyst has said that while UK retailer Waitrose’s commitment to packaging reduction initiatives is a ‘determined step forward’, the retailer needs to ensure that it maintains its focus on basics such as customer service and product quality.
Thomas Brereton, a retail analyst for GlobalData, was commenting following Waitrose’s announcement that it is trialling a number of sustainable ventures at its Botley Road store, in Oxford, with a view to reducing packaging.
