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Waitrose’s Packaging-Free Trial Shouldn’t Distract From Retailer’s Main Goals, Says Analyst

Published on Jun 5 2019 9:00 AM in Packaging And Design tagged: Trending Posts / Waitrose / Packaging / GlobalData / Paywall

Waitrose’s Packaging-Free Trial Shouldn’t Distract From Retailer’s Main Goals, Says Analyst

A leading retail analyst has said that while UK retailer Waitrose’s commitment to packaging reduction initiatives is a ‘determined step forward’, the retailer needs to ensure that it maintains its focus on basics such as customer service and product quality.

Thomas Brereton, a retail analyst for GlobalData, was commenting following Waitrose’s announcement that it is trialling a number of sustainable ventures at its Botley Road store, in Oxford, with a view to reducing packaging.

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