Bread-makers Warburtons has announced its first ever Christmas-themed wax packaging. This will give retailers the opportunity to boost sales during the Christmas weeks.
The new festively-themed packages will be available across 800g Toastie (orange packet), Medium (blue packet) and Thickest (green packet) bread products during the month of December.
"Throughout 2013, we have driven the bakery category with NPD and product innovation, and our new Christmas wrapping is the latest example of this. The attention grabbing packaging will draw in festive shoppers providing retailers with an opportunity to strengthen sales in the important Christmas season." said Darren Littler, innovation and renovation director at Warburtons.
© 2013 - European Supermarket Magazine by Alyson Kerr.
