The French ministry for agriculture has awarded the Pernod champagne brands G. H. Mumm and Perrier-Jouët Haute Valeur Environnementale classification, reflecting the sustainable development measures implemented in their production.
They have also attained the Comité Interprofessionnel du Vin de Champagne certification of Sustainable Viticulture.
The green methodology involves the roll-out of effective environmental governance; promotion of sustainable agriculture and protection of biodiversity; preservation of water resources; reduction of energy consumption and carbon footprint, and reduction of the impact of waste; and commitment to a sustainable development approach throughout the production cycle of its goods.
"Paul Ricard advocated environmental protection, right from the beginning, and it is deeply rooted in the group's history,” said Cédric Ramat, director of human resources, sustainability and responsibility for the company.
“This commitment resulted in the development and roll-out of the 2010-2020 Environmental Roadmap. As regards to the certification of our vineyards, we've reached 78% of our goals in 2016, and we will continue our initiatives in order to achieve – or even exceed – 100% in 2020.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
