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P&G's Vitamin Boost Could Signal More To Come

Published on Apr 21 2018 2:30 PM in A-Brands tagged: Trending Posts / Procter & Gamble / Acquisition / Merck / Paywall

P&G's Vitamin Boost Could Signal More To Come

Procter & Gamble's $4.2 billion deal for Merck's vitamin and supplements business is the latest example of a major consumer company stocking up on health-related products.

The U.S.-based maker of Tide detergent and Gillette razors announced the deal on Thursday, giving it brands such as Seven Seas vitamins and expanding its portfolio of healthcare products.

Just last month, cleaning product maker Clorox Co agreed to buy multivitamin company Nutranext for $700 million. And in December, Nestle SA paid $2 billion for vitamin maker Atrium Innovations.

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