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Philip Morris Plans To Target Indian Smokers With iQOS Device: Sources

Published on Jun 8 2018 12:58 PM in A-Brands tagged: Trending Posts / India / Tobacco / Philip Morris / iQos / Paywall

Philip Morris Plans To Target Indian Smokers With iQOS Device: Sources

Philip Morris International Inc is planning to launch its iQOS smoking device in India, four sources familiar with the matter told Reuters, as the tobacco giant seeks a foothold in a country with the world's second-biggest smoker population.

Philip Morris says the sleek, penlike iQOS heats but does not burn tobacco, producing a nicotine-containing vapour rather than smoke and making it less harmful than conventional cigarettes. The company says it wants to one day stop selling cigarettes altogether.

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