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PLMA Survey Finds Private-Label Suppliers Overwhelmingly Optimistic About Sector Growth

Published on Feb 23 2018 12:59 PM in Private Label tagged: Featured Post / PLMA / Survey / Own Brand / PLMA World of Private Label / Paywall

PLMA Survey Finds Private-Label Suppliers Overwhelmingly Optimistic About Sector Growth

Some 88% of private-label suppliers are optimistic that its penetration will continue to grow in the retail sector, with 15% saying that they are "very optimistic" about the future growth of the sector.

That's according to a survey of 567 suppliers from close to 40 countries, carried out by the Private Label Manufacturers' Association (PLMA) and presented at the PLMA International Roundtable, which took place in Dublin, Ireland, last month.

When asked how manufacturers believe that retailers view private-label suppliers, some 45% said that retailers see them as a "necessity" if they want to market private label, while a similar percentage (45%) said, "We have contributed a lot to their growth in recent years."

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