Only 9% of Portuguese consumers shop for groceries online, according to a survey by in-Store Media, reported by Dinheiro Vivo.
Just under 90% of those surveyed said they would be convinced to make purchases online is if they received all products in good condition, while 86% said they would if the website is easy and intuitive to use, or if the the same deals are available in-store and online.
Other important aspects included receiving products on time (84%), and with an extended expiration date (84%).
The survey polled 500 families across Portugal, aged between 25 and 55 years.
Determining Factors
The survey concluded that 85% of Portuguese shoppers point to price as the main factor in choosing the place where they make grocery purchases.
The comfort and shopping experience and assortment of products were valued by 77% of the respondents, while 86% prefer to pay less for a product.
The survey also found that 83% enjoy saving without having to give up the brands they like, 81% like to buy everything in one place, and 83% want to make purchases quickly and without queues.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
