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Poundland Reaches Deal With Mondelēz Over 'Twin Peaks' Bar

Published on Oct 26 2017 9:00 AM in Private Label tagged: Poundland / Mondelez International / Toblerone / Twin Peaks

Poundland Reaches Deal With Mondelēz Over 'Twin Peaks' Bar

UK discount retailer Poundland is being forced to redesign its Twin Peaks chocolate bar, following a legal challenge from Toblerone's parent company, Mondelēz, according to The Guardian.

In July, the retailer delayed the launch of its new private label bar, after the confectionery giant claimed that the product was a copy of its own Toblerone brand.

Now it is reported that the two companies have reached a deal, which will see Poundland redesigning the product and its packaging, but it will be able to sell the 500,000 bars that are currently in production.

“Poundland is an important and valued customer of Mondelēz, so we are glad that we have reached a solution for their Twin Peaks bar,” a spokesperson for Mondelēz said.

Product Development

When it was first launched in June, Poundland said that Twin Peaks had been developed in response to Toblerone's recent product changes, which involved modifying the shape of the classic bar and reducing its weight by 20g.

“Poundland shoppers are savvy, and the change in their favourite chocolate bar last Christmas didn’t go unnoticed," said Poundland's trading director, Barry Williams.

Following the legal challenge from Mondelēz, which also produces Cadbury's and Oreo products, Poundland defended its product, arguing that the triangular prism shape of the Toblerone bar is no longer distinctive.

However, it is now reported that the retailer will relaunch Twin Peaks in the new year, with a modified shape and design.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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